‘Generation Loss’ by Alex Jones
‘Generation Loss’ is a project by final year Media Arts student Alex Jones that aims to bring a new lease of life to abandoned family photography through over-processing. Using a 35mm slide as a starting point, the image has been fed through a loop of other obsolete forms of technology, adding layers of texture, breaking down the image and creating something new.
The term ‘Generation Loss’ is defined as the “loss of quality between subsequent copies or transcodes of data”. The term works as title for the project, as it describes the process that the image has undergone, but it also acts as a metaphor, by referring to the orphaned nature of the 35mm slide and the loss of memory and meaning as a result of obsolescence.
Extracts from the project are to be displayed on the side of the old Holland and Barrett shop on Cornwall Street.