Holly K. Kaufman-Hill
University of Plymouth
Graphic Communication with Typography
I’m a graphic designer specialising in editorial and publishing. Until the end of my college course, I’d never explored the discipline in much depth, but became deeply enamoured with the practice while designing a magazine. I changed my university application to Graphic Communication with Typography in June 2018 and didn’t look back. My love of the printed word has driven the editorial focus of my work. In a world where so much of our information is shared on screen, it can be transformative to see a tangible object made to be appreciated for years to come. I like designing for a purpose; another party needs to benefit to make my work worthwhile. While studying, I’ve tackled the misrepresentation of periods in advertising and challenged the perception that guys can’t knit. As a result of my work, my target audience should feel seen and heard – freer.
Throughout my time at university, I’ve specialised in editorial, honing my skills handling hierarchy, layout and pacing. Although most of my outcomes are printed, I have experience designing digital editorial layouts, including working on a live brief for the University of Plymouth’s typographic journal, Message. In my first year of study, I earned the ‘Designer of the Year’ award for my course, as well as the ‘Best Editorial Design’ and ‘Best Typographic Design’ awards. I also received the ‘Best Use of the Written Word’ award, reflecting my communication ability beyond visual designs. Outside of my course, I’ve worked as a letterpress typesetter on behalf of a PhD student, setting their work and offering feedback. When not in the workshop, I’ve gained experience creating editorial content for businesses in the southwest. I see every project as an opportunity to bring a client’s idea to life and I’m not afraid to learn something new to help them get there.